Privacy Policy

1. Introduction and Scope

BLAZEDRAGON UNION INTERACTIVE ENTERTAINMENT LIMITED ("BLAZEDRAGON," "we," "us," or "our") operates mobile applications, games, websites (including blazedragonsoul.xyz), and related services (collectively, the "Services"). This Privacy Policy explains what information is collected when you use the Services, why it is used, when it may be shared, and the choices available to you.

This Policy applies to information processed through our Services and through third-party software development kits ("SDKs") integrated into our mobile applications. Third parties may process information under their own privacy policies.

2. Information We Collect

The information collected depends on the Service you use, your device, your privacy choices, and how our third-party services are configured. It may include:

• Information you provide: your name, email address, support messages, and any other information you choose to provide when contacting us.
• Device and technical information: IP address, device type and model, operating system and version, app version, browser type, system language, carrier, time zone, network status, and diagnostic information.
• Identifiers: advertising identifiers (such as the Android Advertising ID or IDFA where available and permitted), App Set ID, AppsFlyer ID, device or app-instance identifiers, and similar pseudonymous identifiers.
• Approximate location: general location such as country, region, or city inferred from an IP address. We do not use these SDKs to collect precise GPS location.
• App activity and engagement: app launches, sessions, screens or levels viewed, taps, feature usage, ad impressions, ad clicks, video views, campaign and referral information, install and re-engagement information, and other in-app events we choose to measure.
• Transactions and revenue events: where enabled, limited event information about an in-app purchase or advertising revenue, such as product identifier, currency, and value. We do not receive full payment-card details from app stores through these SDKs.
• Diagnostics and security data: crash information, performance data, SDK errors, app launch time, and signals used to detect invalid traffic, abuse, or advertising fraud.
• Website data: pages viewed, referring URLs, access dates and times, and information collected through cookies or similar technologies when you use our websites.

3. How Information Is Collected

We collect information directly from you, automatically from your device when you use the Services, and from service providers and advertising partners. Our applications include SDKs that may transmit information directly to their providers. The availability of advertising identifiers and personalized advertising depends on your device settings, consent choices, age eligibility, and applicable law.

4. How We Use Information

We may use information to:

• Provide, maintain, secure, troubleshoot, and improve the Services.
• Display, mediate, limit, personalize (where permitted), and measure advertisements.
• Attribute app installs, re-engagements, and in-app events to advertising campaigns.
• Analyze app performance, user engagement, retention, and marketing effectiveness.
• Detect and prevent fraud, invalid traffic, security incidents, and abuse.
• Respond to support requests and communicate with you.
• Comply with legal obligations and enforce our agreements.

5. Advertising and AdMob Mediation

Our mobile applications may use the Google Mobile Ads SDK and Google AdMob Mediation to request, select, display, and measure advertisements from Google and third-party ad sources. AdMob Mediation may transmit an ad request and related information to participating ad networks so they can return an advertisement, measure performance, limit repeated ads, and prevent fraud.

According to Google's disclosures, the Google Mobile Ads SDK may automatically collect and share IP address, app and ad interactions, diagnostic information, and device or account identifiers for advertising, analytics, and fraud-prevention purposes. Depending on our mediation configuration, third-party ad sources may collect similar device, usage, approximate-location, and ad-engagement information under their own policies.

Our current advertising providers include Google AdMob, Meta Audience Network, Unity Ads, and Liftoff Monetize (formerly Vungle). These providers may receive ad requests and related device, app, approximate-location, usage, and ad-engagement information for ad delivery, measurement, reporting, frequency controls, and fraud prevention. The set of mediated advertising partners may change over time. Where required, the consent interface presented in the application identifies the advertising partners eligible to receive information.

• Google Privacy Policy
• How Google uses information from apps that use its services
• Meta Privacy Policy
• Unity Privacy Policy
• Liftoff Privacy Policy

6. AppsFlyer Attribution and Analytics

We use AppsFlyer to measure app installs, campaign attribution, re-engagement, selected in-app events, marketing performance, and advertising fraud. Depending on device permissions and our configuration, AppsFlyer may process technical information, IP address and approximate location, advertising or app identifiers, install and referral data, ad interactions, and selected app events.

AppsFlyer acts primarily as our service provider or data processor for these activities and processes information according to our instructions. AppsFlyer may send attribution results or configured event postbacks to advertising partners with which we have enabled an integration. AppsFlyer is not used by us to collect full payment-card information or sensitive categories of personal information.

For more information, see the AppsFlyer Services Privacy Policy.

7. Legal Bases and Consent

Where applicable law requires a legal basis, we process information based on one or more of the following: your consent; performance of a contract with you; our legitimate interests in operating, securing, improving, measuring, and supporting the Services; and compliance with legal obligations. Where consent is required for personalized advertising, storage or access of device information, or measurement, we request it through an in-app consent flow or another appropriate mechanism. You may withdraw consent through the available privacy controls, although this does not affect processing that occurred before withdrawal.

8. How We Share Information

We may disclose information to:

• Advertising and mediation partners: including Google AdMob, Meta Audience Network, Unity Ads, Liftoff Monetize/Vungle, and other ad sources configured through mediation, for ad delivery, measurement, frequency controls, reporting, and fraud prevention.
• Attribution and analytics providers: including AppsFlyer, for attribution, analytics, campaign measurement, configured partner postbacks, and fraud prevention.
• Operational service providers: hosting, security, customer support, and other vendors that help operate the Services.
• Authorities and other parties for legal reasons: when required by law, legal process, or to protect rights, safety, and security.
• Business transferees: in connection with a merger, financing, reorganization, sale of assets, or similar transaction, subject to applicable law.

We do not sell personal information for money. Certain advertising disclosures may nevertheless be considered a "sale," "sharing," or use for targeted advertising under some privacy laws. Where those laws apply, you may have the right to opt out as described below.

9. Your Privacy Choices

• Consent choices: where an in-app privacy or consent message is available, you can use it to make or update the choices offered there.
• Android advertising controls: Android users can manage personalized-ad preferences and reset or delete the advertising identifier in the device's Google/Ads privacy settings.
• Google ad controls: you can manage Google's advertising preferences through My Ad Center.
• Device permissions: you can review permissions through your device settings. Disabling a permission may affect certain features.
• Direct requests: you may contact us to request access, correction, deletion, or an opt-out where available under applicable law. We may need information to verify and process your request.

Opting out of personalized advertising does not remove advertisements; you may continue to receive contextual or non-personalized ads, and information may still be processed for measurement, security, fraud prevention, and other permitted purposes.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide the Services, resolve disputes, enforce agreements, and meet legal obligations. Retention periods vary by data type and context. Third-party providers retain information according to their own policies and our applicable service settings. We may retain aggregated or de-identified information that no longer identifies you.

11. International Data Transfers

We and our service providers operate globally. Information may be processed in countries other than the country where you live, including locations with different data-protection laws. Where required, we use appropriate safeguards for cross-border transfers.

12. Data Security

We use reasonable technical and organizational measures designed to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Children's Privacy

Our Services are not directed to children under 13, or a higher minimum age where required by local law, and we do not knowingly collect personal information from children without any consent required by law. If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can investigate and take appropriate action.

14. Your Legal Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information; restrict or object to processing; withdraw consent; opt out of targeted advertising or certain sales/sharing; and lodge a complaint with a data-protection authority. You may also have the right not to receive discriminatory treatment for exercising a privacy right. These rights are subject to applicable exceptions.

To exercise a right, contact us using the details below and identify the relevant application and device where reasonably possible. We may ask you to verify your request. Authorized agents may submit requests where permitted by law and may be required to provide proof of authority.

15. Third-Party Services and Links

The Services may contain advertisements or links to third-party apps, stores, websites, or services. We do not control their privacy or security practices. Review the privacy policy of any third party before providing information or using its services.

16. Changes to This Policy

We may update this Privacy Policy to reflect changes to the Services, SDKs, partners, or legal requirements. We will post the revised Policy on this page and update the "Last updated" date. Where required, we will provide additional notice or request renewed consent.

17. Contact Us

If you have any questions about this Privacy Policy, please contact us: